From the smallest start-ups to the largest businesses, your online website is always the soul of your business and digital marketing is such important for you to increase your sales and take a leading position in the market. Everything revolves around your website, and your web design depends heavily on what you are looking for. However, one question that always is, what does a good website help improve your business?
A simple way to view a website is that it is your online business address. This is where your potential clients and associates will find you on the Internet. Your website defines your branded value proposition, the 'About Us' page tells visitors all about your business, and the 'Contact Us' page tells everyone how to get in touch with you. In other words, it will not only give your business identity but also provide virtual proof of its existence.
A mobile responsive website will help you take advantage of opportunities available on the internet through the following ways:
a. Improve Search Rankings - SEO helps in determining the search engine results on sites such as Google which will enable people to find your website easily. They will be attracting a lot of traffic for making you become visible online and you will be gaining more clients;
b. Distribute Contents - Distribute relevant and unique content through different channels such as social media monitoring. People who like your contents will want to learn more about you and visit your website;
c. Introduce Business Flexibility - A website never closes shop, it is open 24/7, even on holidays. Also if you don't want to miss out on opportunities, you could simply outsource customer service and let your agents manage all your concerns on your website via chat or email support;
In a world increasingly dominated by e-commerce, online sales are not exactly negotiable. E-commerce websites can help you manage your business more efficiently and effectively. They automate and streamline the processes related to online sales, such as website design and inventory management. And here are the best e-commerce website builder tools in 2021:
a. WordPress Platform with WooCommerce
WordPress is a famous website engine that allows you to build and run a website in a user-friendly way. WooCommerce is a plugin that you install on top of WordPress to turn it into a fully-fledged e-commerce store. WooCommerce is the best 100% DIY e-commerce website builder in the market. It will not only let retain full control of your website but also modify every little detail of it;
b. Shopify Platform
Shopify has always been towards the front of the e-commerce pack and it is also one of our recommendations for business owners who want to build an e-commerce website on their own and then launch it for the world to see. Shopify is very intuitive, offers great customization options and does not require any coding skills on your part, making it the best website builder for your online store. In addition, Shopify also provides you with quite powerful tools to make your online store optimized for mobile shopping, along with sales channel integrations being passed to the merchants;
D. Keep Track of Your Business in Real-Time
With a website, potential clients can view your products, testimonials, and read your contents online before making a decision to purchase. And one of the most significant benefits of having a website especially for small businesses is that you are able to track its performance in real-time through the use of analytics. Analytics will provide you with valuable data on how your business has developed over a certain time in which way you would always stay ahead of your competitors. Normally the key indicators of business performance involve the following metrics:
a. Number of visitors going to your website;
b. Page views or impressions indicate how many times a page has been read or visited - This will give you an idea of which type of contents that visitors get interested in the most;
c. Average time on site will show how long visitors view your contents - The longer the average time on site, the better for your website;
To sum up, building a website is not an expense and web design is such important for boosting your business. It should be considered an investment because you should expect a return on your money within a certain time. And for your investment to pay out, your best option would always be to hire a professional web designer who has solid experience in building custom-built websites. If you want to have a no-obligation chat with Adelaide YNW web design and development team - Feel free to reach out today!