Fonts, the collections of letters that define a brand, can really make all the difference between somebody reading or swiping away from your website. Post the era of Microsoft word-art- Where having crazy coloured or illegible styled fonts was very common- Most of us have evolved and now choose far more legible fonts than wavy letters with rainbow colours. However, beyond readability, there’s still quite a bit to consider when getting the letters for your website right. Especially if it is rich with written content and you want to add value. Here’s a few things to know about how to choose a screen-reading ‘font’ for your website.
Typography has certainly become a buzz-topic since the rise of graphic design over the past few years. Not to mention ‘Typo’ a popular stationary store that promotes it via being named after the term itself….Typography creates a more enjoyable reading experience for your audience by honoring your brand identity in the process. The shape, distance between letters (kern,) and style of the font can all have an affect on how you are perceived and how easy it is for people to read your website.
1. It creates a consistent message and tone. It helps people to visually associate your words with the same speaker and makes it easy to recognise your brand, even without realising it.
2. It gives you a stronger brand-identity. There aren’t many corporate brands in today’s world that don’t use their own typography- Mcdonalds, LJ Hooker, Facebook- Just about everywhere has their own identity embedded within every letter. It simply makes people feel more included with what you are saying.
3. It gives people an idea of your brand personality is. If you are a traditional brand than you will use a times new roman font or similar that is reminiscent of the newspaper era- It can make you appear more credible and conscious of continuing old traditions.
4. Setting the tone- It will tell people what your overall approach to conversation with people. For example, female-targeted blogs might benefit from cursive font that shows a feminine diary style approach to language. Sports blogs might benefit from capital block letters that are used to share motivational content and bring associations with strength.
Understanding the difference between a typeface and a font isn’t very common, but it’s really very simple. You’ve likely already identified the difference before- Webdings, Arial, Cambria- If you’ve ever used Microsoft Word and have seen a selection of different styles of the same titled font with slightly different names and sizes- You’ve seen a typeface. When it comes to collections of fonts- A typeface is like a branch with many different types of the same relative leaf.
1. Traditional, Respectable, Reliable: Use Serif Font
2. Modern, Minimalistic, Progressive: Use Sans - Serif
3. Stable, Masculine, Strong, Impactful: Use condensed fonts
4. Beauty, Elegance, Feminine: Use handwritten or script - based fonts (only in headings.)
Unlike the early days of the internet, it’s become super-important to consider the kind-of font you are using and how that affects your
brand-image when doing business online. Sometimes you might find that the best-looking font isn’t best for readability and vice versa. If you are thinking about getting your graphic design and a font done, the first two steps to aligning your brand-image, feel free to reach out to our team here at YNW to have a chat and see how we can happily assist you.
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